If your content strategy is viewed only as a marketing application, you are potentially limiting its potential. Content is part of every aspect of the business in regards to communication. If there is anything said about your company or brand, it is considered content – and that includes tweets, status updates, press releases, blog posts and comments.
The company creates some of these pieces of content, through article writing, for example, but some of it comes externally. It is not about the source of the content but how it affects the public’s perception of your company. The point of this post is to demonstrate the importance of content beyond traditional marketing boundaries.
The two boundaries that should be pushed are in sales and customer retention and expansion.
The role con...Read More