Monthly Archives May 2015

Reputation Management for Athletes

Yes, you’re an athlete but you’re also so much more than that. You’re a role model. Whether you like it or not there are always eyes looking to see what you’re doing, what you’re saying and how you’re behaving. You’re heavily scrutinized. Why, you may wonder? Because to lots of people, athletes are who they look up to as models of success; realizations of the American dream. What happens when an athlete’s perception in the public falls short? What is to be done when all of the major headlines are reporting negative news your reputation tends to be dwindling? You manage your reputation.

You’re reputation is far more valuable than just hearsay and public opinion. It essentially is your bread and butter. Just think about the endorsements...

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Reputation Management Services

In 2008, a business owner found their personal beliefs exposed to the public. There was an immediate and hostile reaction that cemented itself at the top of the search results for both his name and his companys. The companys bottom line suffered.

In 2009, an industry leader found that they were the subjects of a withering article from one the worlds major news network. In a matter of hours the article topped the search engines for the companys name. Clients started calling the company inquiring about the report whether they were true, they werent, but the companys reputation was tarnished.

What do these situations have in common? Neither the business owner nor the industry leader were proactive in managing their online reputation and their names only appeared legal documents and negative ...

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SEO Search Engine Optimization

SEO search engine optimization is your ticket to new customers across the globe. If you want to take full advantage of what the Internet has to offer you, then you need to take full advantage of the search engines. However, this is an increasingly difficult discipline. The barriers to entry are rising, and many businesses are finding themselves unable to keep up with their day-to-day duties and perform well on the search engines.

For this reason, many successful companies are outsourcing their search engine optimization to reputable professionals. This is usually the first IT function that is outsourced for a growing company, and there is nothing wrong with this...

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Reputation Management For Managers

Managers beware; somebody’s watching you and it isn’t just your boss. It’s your employees and your peers. The need to be mindful of what you say and do in front of others goes beyond the fact that as a manager you’re viewed as a role model. How you manage yourself at work tells your associates a great deal about your respect for them, or lack of it. It also establishes an underground “buzz” about you at the office which may or may not be good.

One of my best mentors directed a residence camp the first year I was a counselor there. A lesson I found applicable in every subsequent work environment was what he referred to as “Conscious Use of Self”. These days that might be called “being mindful” or “self-management”...

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Tips On SEO

SEO has turn into an indispensable portion of online advertising. Successful use of this tool can give wings to your internet business, though not making use of it rightly can play havoc with it. Although having a provider webpage with relevant content and great look is highly vital, but it just isn’t everything. Page ranking in well known search engines has become a particularly crucial component of promoting your web page and drawing targeted traffic to it. For this reason, you need to equip yourself with the Seo guidelines to ensure that it is easy to direct visitors to your website and boost your business. Firstly, one of essentially the most imperative suggestions for search engine optimization is to get inbound links.

This is for the reason that the more inbound links you will hav...

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Seo news


Got a new mobile app that needs marketing? I wish I could say there’s an app for that, but for in-house search engine marketing managers, marketing a new mobile app involves a lot of the same elbow grease and detailed, tactical campaign work as a search engine marketing campaign.


The App’s (Finally) Approved

After a lengthy wait, your company’s iPhone, iPad or Android app is approved for download. Hurrah! Hopefully the development team built in great keywords to the app name and description to give the best advantage possible for being found in app store searches, so it’s time to move onto promoting the app outside the app stores.


Coordination is key to app promoting success...

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Brand Creation & Strategy From Scion

Founded by Ramesh Rao in 1985, Scion has been delivering brand strategy, design and communication. The outstanding thinking, marketing depth and creative expression Scion brings to bear on brands stems from a nucleus of respected and successful senior talent. Each team member brings insights garnered from years of sound experience in marketing, branding, advertising and integrated communication. About this nucleus we have gathered a global team of highly motivated professionals and alliance partners to help deliver the sharp edge of creative expression that can make the big difference to a brand’s success.

Scion brings its focus and talent into every individual touch point from which comes the whole of the brand experience – from brand identity to packaging, positioning and brand communic...

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Reputation Head: Personal Reputation Management

In order to succeed in the Internet world in which the competition is steep, the person will find that there is a need for Personal Reputation Management. There are many ways in which the person can do this and one of the best methods is through utilizing the services that are offered by Reputation Head. This company is operating out of India, however, they provide constant service to their clients no matter the time of day. Just what can this company do for your reputation?

For example, they can ensure that your website is one that is going to attract attention. This is through SEO keywords and titles that are attention grabbing. Any person will find that this is a huge factor in Personal Reputation Management, and without the person will not succeed as well as they could.

The company als...

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Search Engine Optimization

The third part of this article will concentrate on the meta tags area of the optimization for Google. I will mention them in the order they should normally appear in the source code. I will review 5 essential meta areas.

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 The DTD statement.
This should be the first tag of the head section of your code. The Document Type Definition Statement allows faster and deeper indexing with Google, shortening the time your site will be in the “trustbox” as well. HTML 4.0 or 4.01 should be the standard, and for most cases, the Transitional type should be used.

The title, the most important.
Why? Because there are 3 elements in SEO: the listing (were title is the main element) the click-through ...

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