Creating a well designed and cool looking website won’t help you fetch the traffic on
the website. Basic Intension behind creating a website is to get the customers to find
you on search engines or direct URLs. Every business is competitive and to stand still
and/or grow the business with the help of internet world, one needs to make it visible
to the consumers/clients. This is where the major search engines come into picture. Any
consumer/client will look for the required query on search engines and the looks for few
options and the one that catches their eyes would get the chance. In realistic world
anyone would look for first few pages of search engine to look for what they are looking
for, and this is where Search Engine Optimization helps. Search Engine Optimization is a
combination of techniques which would get the website on the higher rankings and would
make it look on top positions.
When I say Techniques they are not black magic; they understanding the algorithms and
optimizing the website in such a way that the search engine algorithms would come across
it very often. It is a technique to make other related website give you a push (called
backlinks) to make you go on higher rankings. This can be achieved by creating directory
listings, make the website searchable, posting articles and blogs and put links on those
articles which eventually will redirect the traffic to your website. Also, the age of
the domain, average time spent on the website matters. Also, there is a term called
metadata which can be used in the website code itself to provide some of the keywords
which can be useful to build a successful SEO process. Search Engine Optimization
doesn’t happen overnight, it takes few weeks to several months, depending upon the
audience the website is targeting.
Once the Website has been completed with the SEO, one achieves half the battle. It is
not yet the complete solution. The website needs to be continuously updated and added on
the directories. Also, continuous addition of back links, reciprocal links would have to
be done in order to keep it on the higher rankings and keep the traffic on the website
stable. Statistically, Search Engine Optimization drastically changes the traffic on the
website, and gives more benefit to the business as traffic is proportional to the number
of clients, who have considered you for their query, after that it will just matter how
better is your website and how is every product or service is presented.
Myself Divyesh, I am working as an seo joomla development with growing web development company , I have written many articles on web development services, seo services etc. Even I do web designing.