Monthly Archives December 2015

Search Engine Optimization – Process or State?

Is it possible to be truly optimized? Is optimized a state or a process?

I checked my 14-year-old Webster’s Dictionary. The definition for “optimize” said: “to make the most of; develop or realize to the utmost extent; obtain the most efficient or optimum use of.” My pre-search engine optimization resource didn’t give a definition for the noun “optimization.”

So, I looked it up on an online dictionary, which defines “optimization” as “the fact of optimizing; making the best of anything” and “the condition of being optimized.”

Hmmm. That definition seems to imply both a process and a state.

Search Engine Optimization – The Process

In the world of search engine optimization, the definition has certainly changed over the last 10 years...

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The Reputation Managers- Securing the doors of your online reputation

A good reputation is good for business, good for profits and ensures long-term prosperity. Reputation is a measure of customer experience and helps to establish a vital emotional link, which goes far beyond individual products and mere brand loyalty. It is the visible accumulated effect of your past activities, a benchmark against which a prospective client can make a judgment about the quality of service they are likely to get from your organization. 

All of this is meant simply as a reminder that the days when you had complete control over what is said on behalf of your brand are now well and truly behind ...

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