Category Brand Strategy

Valuable Methods for Creating a Branding Strategy

Creating a successful brand is not an easy job. There is no standard formula for building a successful brand. Building a brand is both a science and an art. The method of designing a branding strategy varies for every brand. An effective brand strategy can form the key to a successful brand. However, coming up with the right branding strategy is not that easy, and most of the businesses usually end up imitating other brands in the absence of their own proper branding strategy.

A recognized branding agency leeds can assist in you in designing a strategy that results in a brand, which not only differentiates you from others, but also makes people value the differentiation. A brand strategy should be created keeping in mind the feelings and emotions of your target group...

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Brand Marketing Strategy To Get Your Business Popularised

If you have been working hard to make a brand for your business, you can be surprised by the lack of response you may receive from your customers. Though you may feel you are doing all right, from seeking a target audience to developing a slogan that really clarifies your business to customers, you can be missing 2 essential steps that might facilitate your to create more income and get the purchasers you need coming to your website in droves. Though you might have tried brand promoting strategy with your business through designing the logo and making an attractive color theme, you may have omitted on vital measures that could denote the difference between creating a profit and losing money.

Probably the primary steps you must take once you have designed your website and created a logo is ...

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Get Ahead With An Online Brand Marketing Strategy

Each successful business need to get a brand marketing strategy. After all, it ought to be among the points in your general business strategy, because without strong product advertising, you are unlikely to be ready to run a profitable business. The modern marketing strategy for your business should enable you to start out advertising your product on the web, taking particular care to launch your brand into social media sites and professional networking sites.

Without using on-line contacts, your business might struggle to successfully build brand awareness which is important to achievement. The internet may be a good source of brand building applications that can help you to implement a marketing strategy for your product.

Several business gurus believe that the brand marketing strategy i...

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What Can a Good Brand Strategy Do For Your Business

Having a business is both rewarding and exhausting.  It can drain you financially as well as emotionally and physically.  It requires a lot for one to get the idea formulated for the type of business they wish to establish, then proceed with the plan and begin working for yourself.  It will require more than just funds, it will require a great brand strategy and some form of startup plan for the traffic to begin flowing.

Having a good brand strategy can make the best of the worst of times in retail and other markets.  Well over fifty percent of small businesses are retail based.  The pizza shop down the street, the daycare center, the hair salon and so on...

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Small Business Branding ? Strategy and Tips

When it comes to brand strategy there are many aspects that you need to consider. Let’s talk about three that can make a big difference for your business. The first is developing a logo that your customers will remember, the second is developing a tagline that people will remember, and the third is creating a positive business image that people can associate with your logo and tagline. Let’s take a look at a few branding tips to help you in your small business branding endeavor.

 
As we all know, small business branding helps you to make your business memorable to the public. A large part of making your business memorable is creating a company name that appropriately represents your business. Chances are, if you already have a business, you already have a name...

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Ideas Strategy Design Global in Shift Leasing brand relaunch exercise

Shift Leasing Car Rental is part of the UAE based multi billion conglomerate AW Rostamani. On its completing 3 years, the brand decided to go in for a new identity.ISD Global (Ideas.Strategy.Design Global) was assigned the responsibility of creating the same and developing a comprehensive brand re launch strategy.

The new identity echoes high momentum, energy and a can do spirit. It shows an organisation that is fleet footed, willing to listen and passionately service oriented. The colours by design are retained to resonate with the Parent company’s Corporate colours as it represents lineage, aura, pride and goodwill in abundance.

“To us an identity development is far more than just producing a logo...

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Ideas Strategy Design Global helps Mega Launch of Fashion Brand Kair in Bahrain

Ideas Strategy Design Global has just launched KAIR, a fashion apparel brand targeted at newborns, kids and teens. This was done on behalf of the KAIR brand’s owner: Fine Fair which is a leading fashion chain in the UAE with more than 15 high street locations. The brand was launched in Bahrain at two leading malls – one in Safeer Mall and the other at the prestigious City Centre.

 

The Kair brand launch in Bahrain saw a media blitzkrieg involving newspapers both English & Arabic, outdoor (buses) and leading English & Arabic FM Radio stations. The Kair brand is all about quality and value. Of style and comfort. Of passion and fashion. The proposition is to offer end users an experience that outrivals the best in category brands.

 

“When we started our strategy meetings on the Kair brand a...

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4 Crucial Elements to Include in Your Consumer Product Branding Strategy

by: Geoff Ficke

4 Crucial Elements to Include in Your Consumer Product Branding Strategy

When I started to Market Consumer Products 40 years ago the term “Branding” was one I never heard. The term was not one that enjoyed the currency it enjoys today. In the years since formal Branding and Branding Strategies have become key foundational elements that Marketers employ to imprint their products in the psyche of consumers.

There are many pieces involved in creating a successful, enduring Branding Strategy Campaign. These components have been discussed, studied, analyzed and debated since the term has come into such popular use among the professional Marketing crowd...

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How To Make Twitter Part Of Your Online Brand Strategy

How to Make Twitter Part of Your Online Brand Strategy

Are you using Twitter as part of your marketing mix of social media sites? It’s a great place to find new fans that will help you become an acknowledged expert in your field. Some of your Twitter followers will drift over to your blog or website and become regular readers of your posts once they discover all the fascinating and relevant information you have to share. It’s a great way to build brand loyalty!

In Twitter, as in all your posts online, the most important thing is to be authentic and to deliver value. It’s challenging to deliver value in 140 characters, but you can do it! Twitter is like a billboard that points the way back to your money sites, so you’ve got to put up the best information you can.

If you’re new to T...

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Logo is like the miniature image version of your trade history, motto as well as service all packed in one design. What are you planning for your logo? It is a long term venture and investment. A logo design company can give you the desired guidance from the start to end of the project for nominal charges.
What a logo can do for you?
Logo design can be useful to increase visibility on all products. Your website can benefit greatly from the logo. Top left corner of the website can have the logo to allow users to relate it with your profile identity. It will magnify your business purpose and help you reach your targets on time.
Company brochure can be a strong tool for marketing products on and offline...

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