Category Brand Strategy

Social Media Strategy – You Are the Brand

A business start-up would oftentimes ask what the best social media strategy is. With all the endless possibilities for a new comer like you, what should you do? Do you take the same route as others did? Or do you pave your own way towards the success that you have been dreaming of?

Before anything else, it would be a good idea to realize that you are you brand. “I am the what?”, you may say. Yes, you read it right. You are the brand. Who you are as a person is what will reflect on your brand. Your brand epitomizes you and more often than not will have a semblance of your personality. Crossovers from your the personal and the business side of you will always happen. Simply because you are your brand.

This especially holds true when you are offering a specialized service...

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Successful Corporate Branding Strategy

Many businesses are searching for the way to make a corporate branding strategy successful. Any company expects to generate its own brand and ensuring success is a top objective.

A powerful corporate brand serves to create confidence in your business and your product and service offerings. This confidence should not only be felt by the business owner or the management team but should also be present among employees and, more importantly, the customers. While it may be difficult to weigh intangible values such as confidence, a good way to measure customers’ perception of your corporate brand is through sales performance. Logically, when you have successfully built an effective brand it will translate to more business – the end goal of any corporate branding strategy.

There are several impor...

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Brand Guidelines and Branding Strategy

Economic growth is key to transforming the developing world. It is the only way for poor countries to reduce and eventually do away with extreme poverty. Economic growth is the surest way for countries to generate the resources they need to weather global crises – from unstable markets for finance to those for energy and food – and to address their own illiteracy, poor health and other long-term development challenges. Economic growth in developing countries is important to the security of the United States. Poor countries are more susceptible to conflict, can harbor terrorist activity, and are often sources of illegal immigration, epidemic disease, and international crimes such as the trafficking of narcotics and persons.

USAID works to help developing countries achieve rapid, sustained a...

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Brand Guidelines And Branding Strategy

Economic growth is key to transforming the developing world. It is the only way for poor countries to reduce and eventually do away with extreme poverty. Economic growth is the surest way for countries to generate the resources they need to weather global crises – from unstable markets for finance to those for energy and food – and to address their own illiteracy, poor health and other long-term development challenges. Economic growth in developing countries is important to the security of the United States. Poor countries are more susceptible to conflict, can harbor terrorist activity, and are often sources of illegal immigration, epidemic disease, and international crimes such as the trafficking of narcotics and persons.

USAID works to help developing countries achieve rapid, sustained ...

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Nike and Adidas brand strategy

Through cost accounting, calculate the price of Nike shoes, cheap – 300 yuan / double, 25% lower than the current price. How to make the lower part of the price that consumers can obtain the pursuit of self-individuality, while maintaining the consumption demands of the middle class, catch up with the face of the Universal Declaration of Chinese companies, nike air max 90, Adidas has come back.

“If you spend 50, you are willing to change your mind for a pair of Nike shoes?” Nike cheap shoes, the news of the upcoming one, the capital market immediately responded: Li Ning, Anta, special steps, Olympic, China trends and other Chinese sports brand’s share price drop as.

June of this year, Nike fiscal 2010 conference call, Citigroup analyst once asked Nike Brand President Charlie Denson: Are th...

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Customer First Brand Strategy

Success in business basically involves the application of the most up to date brand strategy available. And when we talk about this subject, we can’t help but discuss issues pertaining the name by which your company is known publicly, the goods that you manufacture, produce, or distribute, and the vision and mission on which your company or organization stands.

This article seeks to enlighten people especially those who are already into business or those who are yet planning to take on the adventure of becoming a business person or organization. It is so important to realize what benefits you can get from developing a brand strategy that is fit for today’s business needs and the rewards you can avail when this strategy is implemented.

A particular brand you create can be established and ge...

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Creating Multidimensional Brand Strategy

Developing the brand strategy to forward your product to the consumer psyche, involves appealing multidimensional layers. The multidimensionality essentially pertains to appealing to various levels of consumer psyche, in terms of analysis of the reasons why consumers will be interested in a particular brand. Brand strategizing should be understood as the personification of a product, or creating an identity for the product which is as good as if the product is speaking in its own terms, as an individual among the crowd of competitors...

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Brand Creation & Strategy From Scion

Founded by Ramesh Rao in 1985, Scion has been delivering brand strategy, design and communication. The outstanding thinking, marketing depth and creative expression Scion brings to bear on brands stems from a nucleus of respected and successful senior talent. Each team member brings insights garnered from years of sound experience in marketing, branding, advertising and integrated communication. About this nucleus we have gathered a global team of highly motivated professionals and alliance partners to help deliver the sharp edge of creative expression that can make the big difference to a brand’s success.

Scion brings its focus and talent into every individual touch point from which comes the whole of the brand experience – from brand identity to packaging, positioning and brand communic...

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