In 2008, a business owner found their personal beliefs exposed to the public. There was an immediate and hostile reaction that cemented itself at the top of the search results for both his name and his companys. The companys bottom line suffered.
In 2009, an industry leader found that they were the subjects of a withering article from one the worlds major news network. In a matter of hours the article topped the search engines for the companys name. Clients started calling the company inquiring about the report whether they were true, they werent, but the companys reputation was tarnished.
What do these situations have in common? Neither the business owner nor the industry leader were proactive in managing their online reputation and their names only appeared legal documents and negative ...Read More