Got a new mobile app that needs marketing? I wish I could say there’s an app for that, but for in-house search engine marketing managers, marketing a new mobile app involves a lot of the same elbow grease and detailed, tactical campaign work as a search engine marketing campaign.
The App’s (Finally) Approved
After a lengthy wait, your company’s iPhone, iPad or Android app is approved for download. Hurrah! Hopefully the development team built in great keywords to the app name and description to give the best advantage possible for being found in app store searches, so it’s time to move onto promoting the app outside the app stores.
Coordination is key to app promoting success...Read More