Ideas Strategy Design Global helps Mega Launch of Fashion Brand Kair in Bahrain

Ideas Strategy Design Global has just launched KAIR, a fashion apparel brand targeted at newborns, kids and teens. This was done on behalf of the KAIR brand’s owner: Fine Fair which is a leading fashion chain in the UAE with more than 15 high street locations. The brand was launched in Bahrain at two leading malls – one in Safeer Mall and the other at the prestigious City Centre.


The Kair brand launch in Bahrain saw a media blitzkrieg involving newspapers both English & Arabic, outdoor (buses) and leading English & Arabic FM Radio stations. The Kair brand is all about quality and value. Of style and comfort. Of passion and fashion. The proposition is to offer end users an experience that outrivals the best in category brands.


“When we started our strategy meetings on the Kair brand a...

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4 Crucial Elements to Include in Your Consumer Product Branding Strategy

by: Geoff Ficke

4 Crucial Elements to Include in Your Consumer Product Branding Strategy

When I started to Market Consumer Products 40 years ago the term “Branding” was one I never heard. The term was not one that enjoyed the currency it enjoys today. In the years since formal Branding and Branding Strategies have become key foundational elements that Marketers employ to imprint their products in the psyche of consumers.

There are many pieces involved in creating a successful, enduring Branding Strategy Campaign. These components have been discussed, studied, analyzed and debated since the term has come into such popular use among the professional Marketing crowd...

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SEO Techniques Avoided

SEO is the most popular digital marketing service that is being used all around the world. There are a number of different techniques being used by companies around the world. Companies that have website which are ranked high based on search engine results tend to get more visitors and the digital marketing companies working for this firm tend to benefit. Unique articles are one way through which your website can be ranked higher. Digital marketing companies should follow certain rules that will help them optimize websites. Hidden text should be avoided by each and every company that is digital marketing. Search engines are not equipped to detect and check the hidden text which is why it is better to refrain from it...

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Uses Of Search Engine Optimization Report

If you wish your website to be the most effective in its field and to leave all of your competition standing in the dust, you need to make sure that your website has been search engine optimized. This can be accomplished through the process of promoting your website efficiently so as to capture the attention of search engines, specifically the ‘natural’ results that come from rankings rather than from paid adverts. The more often a website is shown in search results, the greater the quantity of traffic to arrive at your home page.

There are a lots of different ways in which you may improve the visibility of your website on search engines however in order to make the greatest impression on these sites, it is a sensible idea to use a search engine optimization report...

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Search Engine Marketing And Reputation Management

Search engines

A well organized and funded attack campaign intended to damage a companys reputation and branding efforts will normally have at least some elements of search engine marketing. For an attack to be successful, search engine marketing is required to push the content of the campaign high enough on the pages of the major search engines so that it can be seen by searchers. The most effective and damaging attacks are usually sponsored by corporations due to the time, expense, and amount of work involved in the execution of the campaign.

These sponsored attack campaigns incorporate blogs, complaint boards, articles, and forums into a strategy of consistently posting negative content about the targeted company...

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How To Make Twitter Part Of Your Online Brand Strategy

How to Make Twitter Part of Your Online Brand Strategy

Are you using Twitter as part of your marketing mix of social media sites? It’s a great place to find new fans that will help you become an acknowledged expert in your field. Some of your Twitter followers will drift over to your blog or website and become regular readers of your posts once they discover all the fascinating and relevant information you have to share. It’s a great way to build brand loyalty!

In Twitter, as in all your posts online, the most important thing is to be authentic and to deliver value. It’s challenging to deliver value in 140 characters, but you can do it! Twitter is like a billboard that points the way back to your money sites, so you’ve got to put up the best information you can.

If you’re new to T...

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Unethical SEO Hunters

Given the employment environment wev’e been in for the last couple of years, the economy the way it is, the companies and people who are desparate are coming out of the woodwork in droves, far too many times recently have I encountered unethical practices by businesses and the people they employ.

This is sad, this is what desparte people do, how easy it is to forget who we are and what we stand for when times are hard.  I have interview lately with many companies that had no interest in hiring me, but only wanted to know how I was able to get a given website address listed on Google’s 1st Page of query results, they wanted to know my secrets!

Obvious they were desparate, they were willing to give someone unemployed hope of becoming employed just find out what techniques that they might kn...

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Proactive Defense With Reputation Management

Negative consumer generated media intent on damaging your companys reputation can occur at any time from many different directions. Posts can be placed on blogs, forums, and social media sites reaching large audiences in no time. It often occurs that posters will hit and run with negative content on one site and come back to do the same thing on another one. Meanwhile, potential customers, employers, business partners, investors or others can search for your company name, products and/or services at any time of day.

Should they find negative content posted while searching, the finding can give them cause for doubt and lead to a continued search for a company or prospective partner without any negative content attached. This is true regardless of whether the complaint is valid or not...

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Link Building Game In Search Engine Optimization

In SEO, there are numbered of ways to obtain a link. We can generate a number of links on the web page that are difficult to get page rank. One of the best ways to generate the back link is by doing the Link Building. Link Building is a kind of waiting game. In this process, search engine robot takes time to find relevant new link and index new pages. If the link building is done in a right way, then it will definitely increase your search page result. Nowadays, there are various search marketing uk companies, which are providing link building facility.

Links are what make the World Wide Web that go around. With the help of links, you can travel in the whole world. With the help of indexing and Google crawling, the links on a web page can be submitting directly into the search engines...

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Understanding The Basics Of Reputation Management

Reputation management is something that has gotten a very negative connotation in today’s society. It is important that you take the time to understand how important reputation management could be for your family.

First, you want to make sure that your company is not doing anything that is too drastic. There are a lot of people that do not understand the repercussions of their actions when they are representing their company.

When you are looking for a representative for your company you want to make sure that you are taking the precautions to make sure that your representative are acceptable. As you are taking the time to interview you should make sure that you are thorough.

As you interview you want to make sure that you are taking the time to get to know your applicants...

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