Brand tagged posts

Brand Marketing Strategy To Get Your Business Popularised

If you have been working hard to make a brand for your business, you can be surprised by the lack of response you may receive from your customers. Though you may feel you are doing all right, from seeking a target audience to developing a slogan that really clarifies your business to customers, you can be missing 2 essential steps that might facilitate your to create more income and get the purchasers you need coming to your website in droves. Though you might have tried brand promoting strategy with your business through designing the logo and making an attractive color theme, you may have omitted on vital measures that could denote the difference between creating a profit and losing money.

Probably the primary steps you must take once you have designed your website and created a logo is ...

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Get Ahead With An Online Brand Marketing Strategy

Each successful business need to get a brand marketing strategy. After all, it ought to be among the points in your general business strategy, because without strong product advertising, you are unlikely to be ready to run a profitable business. The modern marketing strategy for your business should enable you to start out advertising your product on the web, taking particular care to launch your brand into social media sites and professional networking sites.

Without using on-line contacts, your business might struggle to successfully build brand awareness which is important to achievement. The internet may be a good source of brand building applications that can help you to implement a marketing strategy for your product.

Several business gurus believe that the brand marketing strategy i...

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What Can a Good Brand Strategy Do For Your Business

Having a business is both rewarding and exhausting.  It can drain you financially as well as emotionally and physically.  It requires a lot for one to get the idea formulated for the type of business they wish to establish, then proceed with the plan and begin working for yourself.  It will require more than just funds, it will require a great brand strategy and some form of startup plan for the traffic to begin flowing.

Having a good brand strategy can make the best of the worst of times in retail and other markets.  Well over fifty percent of small businesses are retail based.  The pizza shop down the street, the daycare center, the hair salon and so on...

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Ideas Strategy Design Global in Shift Leasing brand relaunch exercise

Shift Leasing Car Rental is part of the UAE based multi billion conglomerate AW Rostamani. On its completing 3 years, the brand decided to go in for a new identity.ISD Global (Ideas.Strategy.Design Global) was assigned the responsibility of creating the same and developing a comprehensive brand re launch strategy.

The new identity echoes high momentum, energy and a can do spirit. It shows an organisation that is fleet footed, willing to listen and passionately service oriented. The colours by design are retained to resonate with the Parent company’s Corporate colours as it represents lineage, aura, pride and goodwill in abundance.

“To us an identity development is far more than just producing a logo...

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Ideas Strategy Design Global helps Mega Launch of Fashion Brand Kair in Bahrain

Ideas Strategy Design Global has just launched KAIR, a fashion apparel brand targeted at newborns, kids and teens. This was done on behalf of the KAIR brand’s owner: Fine Fair which is a leading fashion chain in the UAE with more than 15 high street locations. The brand was launched in Bahrain at two leading malls – one in Safeer Mall and the other at the prestigious City Centre.

 

The Kair brand launch in Bahrain saw a media blitzkrieg involving newspapers both English & Arabic, outdoor (buses) and leading English & Arabic FM Radio stations. The Kair brand is all about quality and value. Of style and comfort. Of passion and fashion. The proposition is to offer end users an experience that outrivals the best in category brands.

 

“When we started our strategy meetings on the Kair brand a...

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How To Make Twitter Part Of Your Online Brand Strategy

How to Make Twitter Part of Your Online Brand Strategy

Are you using Twitter as part of your marketing mix of social media sites? It’s a great place to find new fans that will help you become an acknowledged expert in your field. Some of your Twitter followers will drift over to your blog or website and become regular readers of your posts once they discover all the fascinating and relevant information you have to share. It’s a great way to build brand loyalty!

In Twitter, as in all your posts online, the most important thing is to be authentic and to deliver value. It’s challenging to deliver value in 140 characters, but you can do it! Twitter is like a billboard that points the way back to your money sites, so you’ve got to put up the best information you can.

If you’re new to T...

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Brand Marketing Strategies

Just like a physical brick and mortar business, online business also requires brand marketing strategies for making a positive image of your product or your service. One needs to realize that branding is in fact much more than simply creating a logo for your company and making use of a specific color scheme.

Brand marketing strategies are decided while keeping in mind the purpose and image of any business. Having a brand for your company will help the people to remember your company in comparison to those companies that make use of a common name.  Brand marketing strategies will help your target customers easily distinguish between your purpose and company focus...

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Electric company’s core driving force: the brand marketing strategy – Electric companies, brand marketing strategy – industry

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Foreign trade is a very difficult industry, is also a very interesting world. This morning, you are dressed in luxury Hotels Arab lobby with a cup of coffee, and sweating at night and lead a group of workers to load the container. Sometimes you get a full day leisure does not have a telephone, and sometimes had to stay up late night discussions with the Americans argue. You may be a message to earn the last million, they may miss a word and stuffed under the “monstrous disaster.” Swiss clients have received a warm send chocolate, there was a country profiteers design money making painful. You will encounter all sorts of people, national merchants, banks, customs and government agencies to deal with all kinds of strange incidents...

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Puzzles In Brand Positioning, Brand Strategy And Direction Is Not Clear

Li Ning launched in August for a “make the change” campaign, can be described as vivid. For the awkward position of Li Ning is indeed necessary to a “change”, to escape the pressure of international giants to catch up with the domestic Air Max 2009 brands. This brand communication campaign launched nearly six months, depending on the share price fall events can give this brand storm being qualitative, earned the “talk value”, but lost sales.

This time the “make the change” although aging is based on the brand, to avoid the Adi “Nothing is impossible” demands, and meet the age is in the big “change” the voice, but seems to have forgotten the soul of the brand Li Ning, Li Ning is the national representative of the spirit of the first Nike Air Max 24-7 national sporting goods brand...

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Brand Marketing Strategy To Build Your Brand More Effectively

All types of businesses know the significance of efficient brand building in establishing trust amongst clients, and they even know that the design of the brand should be evenly matched all across their products, websites and social media sites. But, what several companies miss is that the brand desires to be much more than the colors on your website or the package design. It wants to be everything that your brand is, and most importantly it wants to cover every aspect of the brand, guaranteeing that there are not parts which stick out of the brand such as a sore thumb.

The brand is everything that the corporate represents to the client...

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