Management tagged posts

What Is The Meaning Of Reputation Management?

In this world where business is news-driven, it is crucial for companies to maintain a good reputation, which will steer them to success. Companies establish such corporate identities that not only define what they stand for, but also have a positive or negative impact on their clients. Herein, the concept of reputation management is established. Reputation management is a way of keeping a track of people’s actions and opinions. Reputation management keeps a report of these opinions and creates a feedback loop. It also involves the process of transforming the negative opinions into a positive one. Tracking and reporting is done by word-of- mouth as well as statistical analysis of innumerable data points.
Why Reputation Management?
CEOs and senior management have understood the importance o...

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Online Reputation Management (ORM Services) – The Repute-Monitor


Every major corporation in the world today believes in the importance of maintaining a positive image of its business, its senior executives and its overall reputation in the global market. It helps in safeguarding, monitoring and improving the organization’s overall repute.

The repute of a business house can boost sales or break them, attract or deter new talent and influence legislators and regulators in either a positive or negative direction. There are lots of constraints that differ depending upon the reputation the concerned business households in the market.

Lately, it has become very important for corporations to maintain a strong and positive image as it is the very first place where their target audience gets to find them first.

What is an Online Reputation Management Service?...

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Reputation Management: Managing Your Detractors

A successful brand is most likely to have detractors. Those groups could be related to your company in some way or plainly belonging to a rival brand. Online reputation management can help your brand overcome the bad press generated by this faction of people. The group of detractors may also contain your ex-employees who were laid off or terminated for some reason. They may have joined a competitor company or are working in some completely different domain. You will be surprised to note how reputation management finds much of the negative image cultivated by the people who are no more on good terms with your company. The job of reputation management services is to combat these forces and come up with ways to ensure that their negative influence doesnt ripple out over the Internet.

There a...

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Search Engine Reputation Management: Build Your Business Reputation Across Internet

Reputation management services are used to list the business in reputed and branding firm. Search engine reputation management strategy is designed firstly before any services are applied. These strategies are designed by the analysis of business and their market value. Top Search engine Optimization Company helps their clients by providing complete reputation management solution. The marketing are design on various bases like the type of business, services it is providing, customers” view about website. Track the customers” review on various sites. The search engine reputation management service promised to promote the positive pages in the search engine result.

Search engines use complex algorithms to rank the page in on any keyword...

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Twitter: A Reputation Management Tool

The sagging reputation of a brand can be salvaged on social media networks. The online needs reputation management services often make use of these social media networks because they are known to be influential in the opinion that people build about brands. Users of social media networks always discuss brands and products in their private circles. The reputation management team can reap healthy benefits when they make use of these networks. Among the social networks, Twitter promises to be the most useful for brands that have a large fan following. Consumers on Twitter will follow the brand profile if they find what they are looking for, like regular updates, posts about new products or new additions to the existing line of products.

The hitch in the whole process is whether the online re...

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Corporate Reputation Management Services

Maintaining your corporate reputation is vital to getting new clients and keeping the ones you already have. Whether you are a small or a big business, your reputation is a big part of how profitable your company is. So what do you do not if, but when you receive negative feedback?

Negative feedbacks can occur at any time to anyone. It can come from a single disgruntled client, or from a competitor running a smear campaign. With the popularity of the internet, it doesn’t take much for one negative comment to saturate the market and start your reputation on the road to ruin. The important thing is how you handle such negative commentary.

The first thing to do is address the comment on the specific page it was written...

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Search Engine Marketing And Reputation Management

Search engines

A well organized and funded attack campaign intended to damage a companys reputation and branding efforts will normally have at least some elements of search engine marketing. For an attack to be successful, search engine marketing is required to push the content of the campaign high enough on the pages of the major search engines so that it can be seen by searchers. The most effective and damaging attacks are usually sponsored by corporations due to the time, expense, and amount of work involved in the execution of the campaign.

These sponsored attack campaigns incorporate blogs, complaint boards, articles, and forums into a strategy of consistently posting negative content about the targeted company...

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Proactive Defense With Reputation Management

Negative consumer generated media intent on damaging your companys reputation can occur at any time from many different directions. Posts can be placed on blogs, forums, and social media sites reaching large audiences in no time. It often occurs that posters will hit and run with negative content on one site and come back to do the same thing on another one. Meanwhile, potential customers, employers, business partners, investors or others can search for your company name, products and/or services at any time of day.

Should they find negative content posted while searching, the finding can give them cause for doubt and lead to a continued search for a company or prospective partner without any negative content attached. This is true regardless of whether the complaint is valid or not...

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Understanding The Basics Of Reputation Management

Reputation management is something that has gotten a very negative connotation in today’s society. It is important that you take the time to understand how important reputation management could be for your family.

First, you want to make sure that your company is not doing anything that is too drastic. There are a lot of people that do not understand the repercussions of their actions when they are representing their company.

When you are looking for a representative for your company you want to make sure that you are taking the precautions to make sure that your representative are acceptable. As you are taking the time to interview you should make sure that you are thorough.

As you interview you want to make sure that you are taking the time to get to know your applicants...

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Reputation Management versus the Tools of Propaganda

Propaganda, as defined by Garth S. Jowett and Victoria O’Donnell in their book “Propaganda and Persuasion” is “…the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” When a company is targeted by a negative content campaign the guiding principles of the attack are very much the same as those of any propaganda campaign. To effectively counter one of these attacks it is essential to understand what those principles are and how they work together. Here are a few of the guiding principles of both propaganda and negative content campaigns:

Assertion – Assertion is commonly used in advertising, modern propaganda, and negative content campaigns...

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